The Neptune Moon

Neptune Moon is a structured transparency tool for everyday purchasing decisions.

We organize publicly available corporate and product-level data into a clear, usable framework — helping you compare brands within a category and avoid the worst-of-the-worst options.

This is not a moral purity project.
It’s a clarity project.

What It Does

Neptune Moon helps you:

• Compare products within a category (e.g., chocolate, cereal, steak)
• Identify major red flags across structural, labor, environmental, and health dimensions
• Filter out brands you prefer to avoid
• Choose higher-floor alternatives when possible

You don’t need to opt out of the system.
You can choose better within it.

What It Measures

Every purchase carries impact beyond the price tag. Neptune Moon evaluates signals such as:

• Agricultural emissions (including methane, land-use change, and deforestation exposure)
• Water usage and stress risk
• Packaging waste and material intensity
• Labor conditions in supply chains
• Ultra-processed food risk and nutritional quality
• Corporate scale and market concentration
• Disclosure integrity and accountability mechanisms

Each product or brand is assessed across five impact layers:

• Structural Impact
• Labor & Supply Chain
• Environmental Risk
• Nutritional & Processing Risk
• Transparency & Accountability

Scores are calculated relative to peers within the same category. Severe weaknesses are penalized more heavily than isolated strengths. The goal is balance — not perfection.

Data & Method

Neptune Moon aggregates publicly available data from:

• Corporate sustainability and regulatory disclosures
• Human rights benchmarks (e.g., KnowTheChain and related accountability research)
• Environmental reporting initiatives (e.g., CDP, Science Based Targets initiative)
• Market concentration and ownership data
• Nutrition labels and ingredient lists
• Independent research on agricultural supply chains and commodity risk

Where verified third-party data is unavailable, structured proxies may be used.
Raw inputs and scoring logic are shown where possible.

Missing data is not treated as excellence.

What This Is Not

• Not an investment platform
• Not a blacklist
• Not a universal moral score

Neptune Moon does not claim to measure moral truth.

It provides a structured comparison framework so you can make informed tradeoffs with less noise and less overwhelm.

Every purchase already reflects tradeoffs — between price, convenience, nutrition, labor conditions, environmental impact, and corporate power.

Those tradeoffs usually remain invisible.

Neptune Moon makes them visible.

You decide what matters.
The framework provides clarity.

The Neptune Moon is an independent publication launched in July 2025 by David Riley. If you subscribe today, you'll get full access to the website as well as email newsletters about new content when it's available. Your subscription makes this site possible, and helps build a community committed to wisdom, clarity, and impact. Thank you.

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